All in on Rebranding

Jan 19 — 1:30 PM-2:45 PM PST

Dunkin did it. Budweiser did it. Even Prince did it – rebranding! Changing a brand is equal parts risk and opportunity. When done right, a reinvention can enhance your image, improve awareness and give new purpose to your path. Leaders from the National Biodiesel Board recently announced our new name: Clean Fuels Alliance America. Join our marketing and communications professionals to learn more about what’s involved with rebranding. You’ll also learn what drove this rebranding effort and what you can expect moving forward, from our new colors to the language we’ll use to describe our industry. Attendees will also get an exclusive preview of our upcoming advertising campaign.

Speakers:

Scott Clark

FleishmanHillard

Scott Clark is leader of the FleishmanHillard St. Louis branding team. Scott crafts research-driven insights and strategies that help clients shift perceptions and behaviors at the heart of complex, ​politically sensitive issues in agriculture, technology, energy, and manufacturing.

Scott, a former U.S. Navy officer, has led brand creation, rebranding, and integrated communications work for​ Clean Fuels Alliance America, General Motors, the U.S. Soybean Export Council, Corteva Agriscience, JetBlue, Bunge, Cargill, AT&T, Raytheon, Apple, Purina, and Spire.

Liz McCune

Director of Communications
National Biodiesel Board

Liz McCune serves as Director of Communications, responsible for supporting the National Biodiesel Board’s efforts to continue to grow the biodiesel and renewable diesel industry and share our vision. With an in-depth background in strategic communications, Liz is passionate about storytelling and building relationships with industry partners.

She is leading efforts to craft and share messages on the industry’s plans to move from 3 to 6 billion gallons by 2030, as well as promote the National Biodiesel Board and the members it serves. Liz is responsible for the development of communication strategies for the team and supports the industry through content enhancing the Better, Cleaner, Now message.

Liz joined NBB in 2021. Previously, she worked in media relations and served as chief speechwriter to the president at the University of Missouri. Before working for the university, McCune was a reporter and editor at newspapers across the country, including the Florida Times-Union and the Columbia Daily Tribune. McCune, a Missouri native, holds a bachelor’s degree in journalism from Mizzou.

Room: Jasmine C/D