Rolling the Dice on Rebranding

Jan 19 — 1:30 PM-2:45 PM PST

Dunkin did it. Budweiser did it. Even Prince did it – rebranding! Changing a brand is equal parts risk and opportunity. When done right, a reinvention can enhance your image, improve awareness and give new purpose to your path. Leaders from the National Biodiesel Board recently announced our new name: Clean Fuels Alliance America. Join our marketing and communications professionals to learn more about what’s involved with rebranding. You’ll also learn what drove this rebranding effort and what you can expect moving forward, from our new colors to the language we’ll use to describe our industry. Attendees will also get an exclusive preview of our upcoming advertising campaign.