“911, what is your emergency? We’re on the way.” Now what? No one wants to think of the worst-case scenarios, but what you do in the minutes, hours, and days following a crisis can make or break your company’s reputation. And in a competitive space, a bad reputation could put you out of business. But don’t fret! Our panel of public relations experts will share how with a little preparation, a good plan, and a bit of practice, you’ll be ready to handle any what-if scenario.